Articles

The art of business cards

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Do you have a business card for your art business? Does it represent you well? Is it easy to read? Your business card is a reflection of yourself, and your artwork, and may be the only item that someone has to remember you now, or a year from now. Maybe you might want to create Read more >>

Weekly assignment 1. Just do it!

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Are you one of those artists that procrastinates about updating your website? Does it makes you uncomfortable to talk about yourself or your artwork? Are you afraid to blog? I think we all feel that way some of the time. So the goal here is to lessen the amount of time you feel that way Read more >>

6 Ways to Grow Your Mailing List

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The most common thing I hear is “no one is signing up for my mailing list”. Yes, it’s true that people don’t fork over their email address easily. But if they love your artwork they will subscribe to get invitations to exhibitions and to follow the journey of your success. Here are a few things Read more >>

Maintaining your database for optimal performance

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WordPress works hand in hand with a MySQL database. Maintaining your database is a difficult task if you’re not a programmer. But ignoring it not a great idea. With every change you make to your site you are adding more data. When you are experimenting with plugins and/or content, each version is being saved to Read more >>

What is Akismet, should I be using it?

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After you install WordPress you will notice there is a plugin pre-installed called Akismet. So what is Akismet? It’s a comment spam filtering service from Auttomatic. Auttomatic was founded by the WordPress co-founder Matt Mullenweg. Why is Akismet valuable? You’ll find after your site is found by search engines it is also found by the Read more >>

Attaching an Avatar to your email address

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Attaching a what?….An Avatar? We all know James Cameron’s “Avatar”. The avatar was a representative of the person used to facilitate communication with the indigenous Na’vis from the planet Pandora. So an “Avatar” on the internet is a photo representation of you in the digital world. If you read blogs and occasionally comment on blog Read more >>

Promoting your art with video on YouTube

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Recently I came across an artist who uses YouTube to promote her art. Gwenn Seemel’s videos explain her process. You get a glimpse into her world and see her work in it’s evolution. Promoting your art with video is a perfect way to show collectors your evolution, your past work, current work and your thoughts Read more >>

How to set up a static home page in WordPress

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A static home page in WordPress is very easy to set up. You do not have to live with the default blog style home page. Artists, in particular, need to show their art in an interesting way. You have just seconds to catch the interest of your visitor. Wow them with your art. Here’s how Read more >>

Best SEO Plugin for WordPress

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WordPress does a pretty good job with basic SEO functionality in it’s core but with tough competition you need to do some optimization. This wasn’t the first SEO plugin I used when I started building sites with WordPress but I’ve since learned why this is the best SEO Plugin for WordPress. WordPress SEO by Yoast Read more >>

Do you have a XML sitemap? You should!

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So what is a XML sitemap? It’s a document that lists all your web pages with their priority so the bots can more intelligently crawl your site and index the pages. Sitemaps do not boost your search ranking, but allow search engines to better understand your website. Sitemaps are great for new websites and blogs. Read more >>